Now, instead of just charging for hints, Sendit “Diamond members” can reveal the name and Bitmoji of the sender (in some cases), access exclusive games, unlock a custom icon and remove ads from the experience, the app claims. ![]() The app’s rival Sendit’s Q&A feature had worked in much of the same way and it, too, just updated its subscription. One of the paid games is already included - an anonymous confessions game. In addition, the subscription cost was lowered a bit, from $9.99/week to $6.99/week and now includes other features beyond “hints.” For instance, it touts users will get “early access” to exclusive games besides the anonymous Q&A. These messages also don’t show a subscription prompt. Some users - particularly among its target market of young adults - could interpret this tag to mean the message is simply being delivered by the app.) Yesterday, NGL issued an update that now sees it labeling its fake messages with a tag that reads “sent with ❤️ from the NGL team.” This is meant to indicate the message is not from a friend but from the app itself. (Actually, we do understand there was a discussion between the developer and Apple about this). TechCrunch had called out NGL for its misleading tactics and, apparently, someone was listening. ![]() We then received messages).Īnonymous social app NGL tops 15M installs, $2.4M in revenue as users complain about being scammed (We confirmed the messages were fake by generating an NGL link but not sharing it. But many suspected that was the case as the questions sounded like things their friends wouldn’t ask. Users had no real way of knowing that these messages were actually fake questions the app was sending them. If users didn’t get any engagement on their shared link, the app itself would generate messages automatically. ![]() These questions would appear as messages in NGL’s in-app “Inbox” for users to read and respond to. Then, when others saw the link on their friend’s Story or post, they could click it to anonymously ask that person a question. However, a “Share” button in the app made it easy to post directly to Instagram Stories. While Snap could prevent direct integrations with its own developer tools, NGL users could still copy and paste the special link into their Snapchat Stories or wherever they chose - like Twitter or any other app.
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